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Agile BM 101 Introduction to Agile Business Management

How to blend Agile and traditional plan-driven project management in the right proportions to fit any situation

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Course Statistics:

  • Over 100,000 students in my courses!
  • Over 5,000 5-star reviews in my courses!
  • This course updated in June 2020

Earn PDU's: Students who complete this course are eligible to receive 2.0 PDU's in PMI continuing education credits. Instructions for claiming PDU's are provided with the last lesson in the course.

Money-back Guaranty: Try this course and if you are not satisfied with the value you received from the course, just send an email to Udemy support and they will give you a 100% refund within 30 days.

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Course Summary:

1. Learn to See Agile and Waterfall in a fresh new perspecttve as complementary to each other rather than competitive

Many businesses and project managers are faced with a choice of choosing a traditional plan-driven approach (or what is sometimes called “Waterfall") or a more Agile approach for critical projects which can be a very important decision with significant business impact. However, there are many stereotypes and misconceptions that exist about both “Agile" and “Waterfall" that can be very confusing and misleading. As an example, many people see this as a binary and mutually-exclusive choice between two extremes and attempt to force-fit projects to one of these two approaches when the right solution is to go in the other direction and fit the approach to the project.

  • Since this is such a critical decision that has such a big impact, it's very important to get past these stereotypes and misconceptions and:
  • Develop a clear objective understanding of what it means (or doesn't mean) when people talk about "Agile versus Waterfall".
  • See these two approaches in a fresh new perspective as complementary to each other rather than competitive

2. Learn how to blend the two approaches in the right proportions to fit any given situation to get the best of both worlds

Rather than force-fitting a project to one of these extremes, a much better approach is to fit the methodology to the nature of the project. Sometimes that requires blending the two approaches together in the right proportions to fit the situation to get the best of both worlds. It takes more skill to do that but it definitely can be done.

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Overall Agile Business Management Curriculum:

This course is part of an overall curriculum designed for business people to effectively participate and lead in an Agile environment. Agile significantly changes the role of business people in leading and managing projects and requires a much more active business leadership role to guide the direction of projects that are in progress. The overall curriculum consists of three primary courses:

1. Agile BM 101 - Introduction to Agile Business Management (this course)

This course povides a solid foundation for the other courses in this overall curriculum and helps all business personnel develop a solid understanding of how to implement a hybrid approach that blends the two approaches in the right proportions to fit any given situation

2. Agile BM 201 - Mastering Agile Business Management

This course is designed to provide a much deeper understanding of how to effectively lead Agile/Scrum projects for anyone in a Product Owner role or in an equivalent level of business responsibility. The Product Owner role in Agile is not well understood and many business managers who are assigned to perform that role are not well-prepared for it.

3. Agile BM 301 - Enterprise-level Agile Business Management

The final course in this series is focused on advanced topics related to applying Agile to a business at an enterprise level including

  • Alignment and Value Disciplines
  • Enterprise-level frameworks (SAFe and DAD)
  • Enterprise-level Agile Transformations
  • Organizational Culture and Change Management

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Why Is This Curriculum Important?

In a traditional, plan-driven project management environment,

  • A large part of the management of a project can be delegated to a project manager, and
  • Once the business requirements for the project are documented and approved by the business, the business role in providing leadership and management of the project can be limited.

In an Agile environment,

  • The requirements and the design of the solution evolve and are further refined as the project progresses
  • For that reason, it is essential that the business is much more directly involved in providing leadership and direction to the project as it progresses

In order to provide effective leadership and direction to projects, the business people who are either directly or indirectly involved in Agile projects need to fully understand how the process works in order to participate collaboratively in the process with the project teams who are responsible for developing the solution.

Many existing courses for business people in an Agile environment such as Certified Scrum Product Owner (CSPO) are limited to the "mechanics" of how to do Agile and are limited to a pure Agile approach. This course goes into much more depth to give business people a very solid and deeper understanding of both Agile/Scrum as well as traditional plan-driven project management and how to successfully apply it in a business environment.

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Important Note: This course is a condensed version of some of the material in our 7-course curriculum for Agile Project Managers and there is no need for anyone to take both sets of courses.


What Students Are Saying About This Course:

Customer Testimonials:

  • "Chuck provides a solid understanding of the potential relationship between diametrically opposed project management/development methodologies, and seeks to convince people that a binary choice of methodology is not necessary."
  • "Introducing or integrating Agile within an established enterprise can be challenging on many fronts. This course provides a clear, well organized and engaging discussion of some alternative approaches to integrating Agile, including case studies on what does and does not work!"

Your Instructor


Chuck Cobb
Chuck Cobb

Chuck Cobb is the author of the best-selling book "The Project Manager's Guide to Mastering Agile" as well as four other books on Agile Project Management and Business Excellence and he is one of the most popular and well-known instructors in the area of Agile Project Management with over 90,000 students and over 5,000 5-star reviews. He has been a featured speaker at a number of PMI Chapter events, agile groups universities, and PMO workshops throughout the US.


He has a very pragmatic, "real world" approach to Agile that is based on over 20 years of hands-on program/project management experience in a broad range of industries and application areas and he is passionate about helping Project Managers and Business Managers understand the convergence of Agile and traditional project management principles and practices.

He has been an Adjunct Professor at Boston University and many of his courses originated from a graduate-level Agile Project Management curriculum he originally developed for Boston University.


Course Curriculum


  Course Introduction
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Student Comments:

  • "Presents business side of agile transformation clearly"
  • "Chuck provides a solid understanding of the potential relationship between diametrically opposed project management/development methodologies, and seeks to convince people that a binary choice of methodology is not necessary."

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Does this course qualify for PDU's from PMI?
Yes. Students who complete this course are eligible to receive 3.5 PDU's in PMI continuing education credits
How Do I Claim PDU's for Completing the Course?
Instructions for claiming PDU's are provided with the last lesson in the course..

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